Bold Floral Wallpaper
Q: I’ve been looking for a wallpaper pattern for my entryway. Now that bold floral wallpaper is trending, I’m tempted to go with one—I think an oversized floral could look amazing. But is it just too loud a statement to greet people with as soon as they walk through the door? And is it likely to go out of style too quickly?
A: Your entryway sets the mood of your home. It’s a gateway with the cares of the public world on one side, and a comfortable oasis on the other. If you make your entryway vibrant and intriguing, you set the stage for a boost of energy, or a serene sanctuary.
A bold botanical pattern that evokes the beauty of nature is a fun and lovely way to bridge the interior and exterior worlds. Let’s look at a few contemporary examples.
Schumacher’s Exotic Butterfly pattern (shown in black), was designed by midcentury designer Josef Frank. Kingdom Home’s Tulipa, here in the canvas colorway, presents 17th century-style striped tulips in a spare, modern way. The exquisite flora of South African-born designer Este Macleod’s homeland pops on black in White Bird wallpaper by Sarza Store.
Bold Florals Are Blooming
Bold, saturated colors are definitely filling home interiors. With the return of warm neutrals and earth tones, we’re also seeing more patterns. While bold floral designs are showing up in upholstery and rugs as well, oversized and colorful florals are blossoming in the grandest and most dramatic way on walls.
This is a big, exciting change. We’ve seen neutral homes for nearly a decade. Grey walls and the celebration of texture over color were everywhere. But vibrant wall coverings were popular only a few decades ago, and humans’ love of patterned walls is an ancient thing. Today, wallpaper manufacturers and interior designers are anxious to revive the art of floral wall decor. Because florals are classic motifs, and it’s been a while since bold floral wallpaper was popular, I doubt that its popularity will wane quickly. It feels fresh and exciting, and the trend is new, so you can expect it to last for at least a few years.
Acacia, a painterly retro Aussie pattern by Tiff Manuel for Milton & King, has a playful midcentury feeling. Ravdunge, Hanna Werning by Borastapeter’s seventies-style Scandi floral, features hidden foxes, sharks, and seaweed. Kingdom Home’s Bush Bouquet Spring in the sky colorway is a zingy pattern featuring florals and animals in multiple sizes, reminiscent of bold collage art of the 1960s and 1970s.
Extending the beauty of the outside world into the home through floral art, decor, and other home furnishings has been a popular pastime for millennia. It makes a joyous, life-affirming statement to all who enter your home—your family included.
The Importance of Making an Entrance
Whether you should make a bold statement at the entrance to your home is a matter of your own personal comfort. But if you decide to go with a bright and lively wallpaper, you’ll be in excellent company.
For millennia, owners of grand homes have put great effort and expense into making entryways as exciting as possible. Even modest homes set up the entryway as a place to mark transitions. We place armoires, coatracks, boot trays, and install closets so people can make themselves more physically comfortable. A table or chest in the entryway lets us lay down our burdens. Mirrors and good lighting are common elements, since this is where we greet people and say our goodbyes.
Entryways aren’t places we tend to stay in for long, but entrances are important to us symbolically and psychologically. Putting energy and love into them makes sense.
Looking for patterns with Art Deco drama? Eden wallpaper in navy by the Room 13 Collection at Sarza Store combines stylized magnolias with geometric shapes reminiscent of 1930s Deco. The protea makes a graphic statement in After the Fire wallpaper in navy by Fabricnation at Sarza Store. Flower Bomb by Wallpaper Kingdom would make a marvelous statement in a Deco room.
2,000 Years of Floral Wall Coverings
Vibrant floral wallpapers and in-home murals are nothing new. People have always longed to bring the beauty of flowers and gardens into their homes. Here are a few examples:
- Floral wallpapers were all the rage in French, English, and Colonial American interiors in the 18th, 19th, and 20th centuries.
- Asian folding screens were imported to Europe in the early 17th century. They inspired European artisans to create their own versions covered in intricate painted, papered, embroidered, or brocade fabric designs.
- Tapestries featuring gardens were the wall coverings of choice in medieval Europe
- Countries with large Islamic populations have long decorated mosques, palaces, and homes with tiles. Often in shades of blue and white, these tiles frequently feature stylized botanical designs, including flowers and vines.
- Covering walls with murals of flowering plants was popular during the Roman Empire. The ruins of Pompeii show that villas’ murals featured intricate garden scenes.
- The Chinese invented large painted panels and lacquered screens long before muralists painted flowers in Pompeii. Decorative painted screens were mentioned in Chinese writings in the second century B.C.E. The Chinese introduced folding screens to Japan in the eighth century.
Contemporary wallpaper patterns in the 18th century French “chinoiserie” style: Chinoiserie in blush by Magnolia for Milton & King. Garden of Immortality in lapis blue from the Chinese Garden Collection by Mind the Gap. Bethany Linz’s Sunny Garden in aqua for Milton & King. Scalamandré’s Botany Bay is based on a 19th century English pattern inspired by Australia. Schumacher’s Indian Arbre in the spring colorway is a more delicate fantastical pattern based on 17th century Indian patterns. Kingdom Home’s Garden Bloom in violet has an 18th century French feel. Decorators tell us mauve is the Next Big Thing.
The Joy of Floral Patterns
Today’s bold floral wallpaper designs are moving more toward large-scale drama, richer colors, and maximalist patterns. We’re seeing lots of warm neutrals and earth tones with brown undertones trending in paint colors. Expect to see more of them in wallpapers later this year.
Many new florals come with a variety of background color options. Though they might have richer colors in the floral patterns themselves, background colors often include pale colors that set off the flowers. We’re seeing a lot of warm beige, soft pink, mint green, sky blue, and lavender or mauve, which is expected to be big next year. Dark background colors like navy, dark green, plum, and black are also trending.
Blooming wallpaper from Anthropologie feels modern with its combo of brights and pastels, but it’s based on Indian patterns that inspired 17th century designs in Britain. Wallpaper Republic’s Figs & Strawberries pattern feels fresh, but it’s inspired by the symmetrical, vine-filled 19th century florals of William Morris. Wallpaper Republic’s Summer Garden feels very 2023, but its use of white lines to pick out details in solid backgrounds is a flashback to 1950s midcentury modernism.
Turn a Room into a Garden
Some bold floral wallpaper, especially paper with asymmetrical designs and dark backgrounds, takes up a lot of visual space. It wants to be noticed. Dramatic patterns can be great fun, but since they draw so much attention to themselves, you may not want to fill the room with a lot of other busy furniture and decor if you don’t want them to fight for dominance. If you let the wallpaper “garden” be the star, the room may feel more relaxed and uncluttered. You can balance out a busy pattern with simpler furniture and decor shapes. If you avoid clutter and lots of small decorative pieces, you can let your garden shine without lots of visual competition. If you use other patterns in rugs, upholstery, curtains or other large pieces, you’ll probably want those patterns to be smaller and less busy than the bold wallpaper; that way they’ll play well together.
You can tame busy wallpapers by adding solid furniture, curtains, rugs, and paint around them. Or hang a large mirror over the paper to break up the pattern. This gives a room a feeling of depth and enlarges it. And with all those bold florals and luscious botanicals surrounding you, who wouldn’t want a larger virtual garden?
Morris & Co. recreates exquisite designs of past centuries. Owl & Willow wallpaper (left) brings a medieval garden to life with unicorns, lions, deer, greyhounds, and owls cavorting along a meandering stream in a willow and orange-tree-filled field. William Morris’s most famous pattern, Strawberry Thief, was designed in 1883. It features tiny thrushes devouring strawberries.
Create a Special Nook with an Accent Wall
In the 1980s and 1990s, painting a single wall in a room a different color was popular. Lots of homes had intensely colored accent walls, like a red wall in the dining room, or a navy wall in a family room.
In the 2000s, accent walls became less popular. In the 2010s, they were more likely to be covered in modern farmhouse-style shiplap (rustic strips of horizontal wooden paneling) or rustic planks or panels of wood than wallpaper. We’re starting to see wallpaper accents on small walls to set off nooks from their surroundings. This creates the feeling of an intimate space within a larger one. Some people have created tiny work-from-home offices out of former closets. They wallpaper the closet interior and install a small desk, a chair, and good lighting. Wallpapering a small part of a room that’s surrounded by painted walls makes a nook feel special. Such a space feels cozy and intentional. It can also make the rest of the room feel bigger.
Make Your Bathroom a Jewel Box
Bathrooms tend to be small, but they’re one of designers’ favorite places to decorate with bold paint and wallpaper. We see the whole room quickly, often at a single glance, so space feels like a visual set piece, as a painting of a room does. If you cover it all in a saturated color or use a bold floral wallpaper, it will look like a gift-wrapped box. The mirror, cabinetry, and the solid colors of the sink and fixtures break up the pattern. That usually keeps it from being too overwhelming. But sometimes designers intentionally make a small bathroom wow us with color and pattern. This immersive experience feels luxurious and exciting. It makes a necessary but usually humdrum experience into a little treat in our day.
Place wallpaper insets inside box-trim moldings
Maybe your walls have wooden molding applied to create the look of panels enclosed by wooden trim. If so, you can place cut-out sections of wallpaper on enclosed panels inside applied trim for a dramatic effect. These might be dark, dramatic, bold floral wallpaper inside a dark green enameled wainscot-covered wall. Or maybe you want mod 1960s-style fluorescent flowers surrounded by glossy white wainscoting. Wallpaper within molding is a busy look, because moldings already bring texture and personality. But if done well, it can be delightfully original, even elegant.
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Clarke & Clarke’s Passiflora wallpaper is shown here in Chambray. The Passiflora pattern is available in other colorways, and in textiles, too.